Realization Climbing
Realization Climbing launched in 2025 as an international youth climbing program with no existing brand presence, no audience, and no marketing infrastructure.
As co-founder, I owned every communications and brand decision from day one — building the visual identity, social channels, paid media strategy, and website simultaneously, on a boostrap budget.
Role
Co-Founder · Brand & Communications
About the Role
Period
September 2025 – Present
Scope
Brand identity · Meta Ads · Socials · Squarespace · Outreach
Selected content from Realization Climbing's Instagram, shot and produced by me:
Website Performance
The Realization Climbing website, built on Squarespace, was designed from the outset as a conversion tool rather than just a brand presence. Traffic from targeted sources has translated into a strong inquiry and signup rate — validating the paid and organic strategy driving visitors to the site.
