Nature Climbing
Nature Climbing is a training equipment and hold manufacturer based in Denmark, with an established product — but when I joined, without a consistent content strategy or defined editorial voice across social channels. I joined as Social Media Manager in September 2024 to build that foundation and sustain it at scale.
My role at Nature involved both shooting content, designing social media posts, and producing marketing materials and strategy. That meant working around unpredictable conditions, athlete schedules, and the practical realities of the climbing industry — while maintaining a consistent visual standard and brand voice across every post.
Role
Social Media Manager
About the Role
Period
September 2024 – January 2026
Scope
Content production · Strategy · Scheduling · Audience · Instagram · Facebook
Selected content from Nature Climbing's Instagram, shot and produced by me:
Catalog
Beyond day-to-day social content, I shot and designed Nature Climbing's brand catalogs — comprehensive visual documents covering product photography, brand story, and production process. The catalogs required a different discipline than social content: a longer visual arc, more deliberate sequencing, and a consistent aesthetic sustained across many pages rather than a single frame. They serve as both a sales tool and a statement of the brand's identity and values.
